Just Google It!

The increased reach of internet connectivity has no doubt robbed travel agents of many commission dollars – our agent has point blank refused to help with visas alone, ever since we started booking flights and hotels online – while it has opened up untold opportunities to the independent traveler.

With access to vast databases of firsthand traveler reviews and experiences, the whole world is practically at your fingertips. With a bit of patience, and a lot more cash.

And of course, Google.

That ubiquitous staple of modern society, whose name in fifteen short years has become as genericised as Xerox or Band Aid.

And just in case there is still anyone in the subcontinent that hasn’t heard of the search engine, Ogilvy India has launched this masterful advertising campaign that invokes the bitter memory of partition while hitting all our mushy, sentimental buttons.

In Hindi with subtitles, but words are redundant really. Take a look.

A bit of a fairytale, because I believe the visa process is not quite as simple as portrayed. But the runaway success of the campaign points to the fact that at a fundamental level people on both sides long for peace.

But who is listening? Or should I say, watching?

In tribute to the marvel of the connectivity that makes all this – us – possible!

Have a great week ahead.

Posted by

Hi, I'm Madhu. Wanderer. Travel blogger. Story teller. Bitten late and hard by the travel bug, I am on a mission to make up for lost time.

98 thoughts on “Just Google It!

  1. I absolutely loved the ad!..discussed it in my circles as well. There’s different takeaway for everyone who has watched it and strikes a chord with all! Among so many ideas expressed subtly, it definitely shouts out “The web is what you make of it!”

    1. You are so right Tanmayi. And the possibilities are endless and liberating. Thank you for taking the time to share your thoughts 🙂

  2. I cried, I have to confess, it was so soppy! And I loved the music too, perfect for such a mushy tale. I am such a sucker for Indian/Pakistani stories. There was quite a lot about partition in Bhutto’s autobiog, it was so interesting.

    Not a fan of google per se, I used to use alternative search engines but it’s a pain having to find them when the default is google. Like one of your other commenters I remember the days of encyclopedias, and rail timetables – Thomas Cook in the library, and painstaking research. Much more fun. And going to the big telelphone exchange in Delhi to call back home. No boring mobiles where you can speak immediately to family in UK. I’m glad I travelled before the internet. Much more of an adventure.

    1. Roughseas, If anyone is dry eyed after watching that, he/she is Atilla the Hun 😀 I think the music, with the brilliant lyrics, adds to the mushiness.
      I don’t doubt for a moment that India before the internet must have been a huge adventure!! How long were you here?

      1. Two or three months, can’t even remember now, just that it was certainly over Christmas New Year and it was freezing in Delhi, plus we also had a break when we cleared off to Nepal for a couple of weeks, and then came back to India. Loved it though.

  3. Gorgeous video and should be used as a tool of reconciliation – fundamentally we are all the same – As for Google and the travel agent (being an travel consultant myself ) it is a love hate relationship – the internet is such a blessing saves using the telex machines to book random lodges in Africa….

    1. Ha ha, I can imagine how they (and you too!) must hate Google while enjoying the convenience it offers 🙂 I had almost forgotten telex and Fax machines!

    1. That site sure is interesting Cardinal!! Have you been using it for a while? So what is their revenue model without advertising?

  4. Great concept indeed Madhu and you know of course that I am a ‘Googlist’…yes? LOL! Lovely post and thanks for the share hon. *big hugs*

  5. Fairytale, perhaps, but I’d like to think that modern technology has helped many dreams come true, and I’m certain Google has made me a bit smarter! FABULOUS video, Madhu, I loved it!

    1. I have no doubt it has Elisa. I was referring to the level of difficulty involved in a meeting between individuals from these two countries. Glad you enjoyed this 🙂

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