The increased reach of internet connectivity has no doubt robbed travel agents of many commission dollars – our agent has point blank refused to help with visas alone, ever since we started booking flights and hotels online – while it has opened up untold opportunities to the independent traveler.
With access to vast databases of firsthand traveler reviews and experiences, the whole world is practically at your fingertips. With a bit of patience, and a lot more cash.
And of course, Google.
That ubiquitous staple of modern society, whose name in fifteen short years has become as genericised as Xerox or Band Aid.
And just in case there is still anyone in the subcontinent that hasn’t heard of the search engine, Ogilvy India has launched this masterful advertising campaign that invokes the bitter memory of partition while hitting all our mushy, sentimental buttons.
In Hindi with subtitles, but words are redundant really. Take a look.
A bit of a fairytale, because I believe the visa process is not quite as simple as portrayed. But the runaway success of the campaign points to the fact that at a fundamental level people on both sides long for peace.
But who is listening? Or should I say, watching?
In tribute to the marvel of the connectivity that makes all this – us – possible!
Have a great week ahead.